Marketing & Sales
The purpose of marketing is to communicate companies' products, services and ideas to consumers. The goal is to succinctly educate consumers on Product, Price, Placement and Promotion. The work includes researching the market, analyzing data and identifying trends; providing strategic counsel and presenting regularly to internal and external customers to enforce brand guidelines; possessing an almost uncanny skill and have passion for writing inspiring briefs and communication plans; strong sense of storytelling and understanding of the business rationale and goals of each campaign and the ability to understand what is relevant, on-trend, and outdated. Job titles may include Account Executive, Creative Assistant, Marketing Promotions Specialist, Media Assistant or Copywriter.
Resources
- American Marketing Association (AMA)
- eMarketing Association (eMA)
- National Sales Network
- Sales & Marketing Executives International (SMEI)
- Social Media Club
- The National Association of Sales Professionals (NASP)
- Marketing Jobs of the Future
- Many more resources are also available through Thomas Mahaffey, Jr. Business Library.