Consumer Products
Consumer product goods (CPG) are foundational to the modern economy. The consumer products industry manufactures and markets any product or commodity for purchase or consumption. It can be divided into several groups: food & beverage, cosmetics, eco-friendly products and small appliances. Careers can be explored in project management, marketing, logistical distribution, supply chain coordination and customer satisfaction which all contribute to creating demand in a competitive marketplace.
Resources
- Institute of Food Science and Technology
- Personal Care Council
- American Marketing Association
- American Production and Inventory Control Society
- Sales & Marketing Executives International
- Measurement, Control & Automation Association
- Many more resources are also available through Thomas Mahaffey, Jr. Business Library.